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Rugby World Cup
PROJECT TYPE
Event - International Sport
ROLE
Content, Digital Support, Region Activation
YEAR
2021 - 2022
LOCATION
New Zealand
LINK
Rugby World Cup 2021 (played in 2022) made history in Aotearoa, setting new benchmarks for women’s rugby. With record-breaking crowds, electrifying matches, and an unforgettable final at Eden Park, the tournament showcased the skill, passion, and power of the world’s best teams. More than just a competition, it inspired the next generation and cemented women’s rugby on the global stage.
We leveraged this landmark event to drive visitation to Auckland and support economic recovery—achieving record attendance and delivering a net benefit of $7.3 million to the region.
