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Elemental AKL

PROJECT TYPE

Event - Festival

Role

Content, Digital Strategy, Website, Email , Paid Social, Sponsorship

YEAR

2022 - 2023

LOCATION

Auckland, New Zealand

LINK

stuff.co.nz

Elemental AKL transformed Tāmaki Makaurau into a vibrant celebration of Arts, Eats, and Beats each winter. Featuring immersive light installations, world-class performances, and diverse culinary experiences, this citywide festival brings Auckland to life with creativity and culture.

I managed digital marketing across sponsorship and paid channels for the annual 30-event winter festival, driving increased attendance and engagement during the off-peak tourism season.

a crowd of people at a concert in Auckland Town Hall

a crowd of people at a concert with their hands in the air

a white plate topped with sliced fish and vegetables

a crowd of people are gathered at an outdoor light festival

a group of people are sitting around a table painting

a man and a woman are standing in front of glowing green lines

a purple box with the words ele men tail on it

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