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Discover Auckland
PROJECT TYPE
Website - Online Tourism Platform
ROLE
Content, Digital Strategy Website, Paid Search, Paid Social, Event Listing, Landing Page Design, Search Engine Optimisation (SEO)
YEAR
2023 - 2024
Location
Auckland, New Zealand
LINK
Discover Auckland on AucklandNZ.com – your gateway to discovering New Zealand’s largest and most diverse city. From stunning harbours and beaches to vibrant dining, arts, and culture, Auckland offers a variety of experiences for every traveller. Whether you're seeking adventure, relaxation, or city life, there’s something for everyone to enjoy.
Contributions to Discover Auckland included planning and executing SEO-optimised content, improving the user experience for over 1.2 million users, and managing bug tracking. Working alongside internal and regional teams, marketing initiatives were aligned with business goals. Social content creation and campaigns for Visit Auckland engaged over 418k followers while supporting the broader social strategy for the organisation.
